![]() One thing I find highly amusing is in the SmartThings app on the phone, there are three battery levels reported. The battery life on the plus model specifically is disappointing, as Apple’s Air Tags with the same UWB radio are rated for up to a year using the same battery. Samsung claims 300 days of battery life on the Smart Tag, and 165 days of battery life on the Smart Tag+. Inside the Smart Tag is a replaceable CR2032 watch battery. This is useful, and something I can see myself unfortunately needing to use on occasion. Pressing the button on the Smart Tag twice quickly will cause the phone it is attached to do ring. It does also offer a way to locate your phone. This is mostly limited to turning on and off a pre-determined set of lights, and it not functionality I use. A short press can perform one action, and holding the button down can perform another. The Smart Tag features a button that can be configured to do simple smart home tasks through Samsung’s SmartThings platform. The Smart Tag is a small square shaped device with a key ring hole in one corner to attach it to a keychain or other device. The Smart Tag+ still works with any Samsung phone, but the UWB features are limited to supported phones. Currently just the Galaxy Note 20 Ultra, the Galaxy S21+, and the Galaxy S21 Ultra have the necessary hardware. There are only a few Samsung Phones with the necessary UWB radios in them. The UWB radio allows for nearby phones with UWB radios to locate devices more accurately. There is the Galaxy Smart Tag which is Bluetooth only and retails for $35, and the Galaxy Smart Tag+ which includes an ultrawideband (UWB) radio along with Bluetooth and retails for $55. The Galaxy Smart Tag itself is more than one product. ![]() While Tile works on both Android and iOS, because it requires users to install the Tile app, the user base is limited to Tile customers. Samsung is the single largest Android Phone OEM, and as a result has a lot of phones in the market, but has a smaller potential base of devices than Apple, at least in North America. ![]() Outside of North America Apple sits at about under 20% market share, making Air Tags significantly less compelling in other markets. For Apple Air Tags, Apple has 50% market share in North America, which means a large network of phones that can update Air Tag locations. In the case of Tile, this is done via the Tile App on phones, meaning the more people who have Tiles, and the Tile App, the more robust the Tile Network will be. Bluetooth trackers don’t have GPS to locate themselves, but instead can connect to any phone within range. These are small devices that are designed to connect to your phone via Bluetooth, allowing you to track whatever item the tracker is attached to, be it a set of keys, a backpack, luggage, or more. Firstly, a quick rundown of how Bluetooth trackers work. ![]()
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